You turn on Netflix to kill maybe an hour of boredom. You scroll through, find something that catches your eye and boom – three hours later, you’re neck deep into a TV marathon that you just can’t quit. And behind this seemingly unstoppable appeal of Netflix in today’s vast ocean of content, is their dedication […]
On June 20, 2018, Instagram launched IGTV – their new platform for content creators to post long-form, vertical videos stretching as long as an hour. The move was seen by many as a response to Youtube’s horizontal format, capitalising on Instagram’s recent achievement of having hit one billion users on its primary platform. And with […]
Red and yellow: colours of power and vibrancy. Colours of McDonalds. Green: a soothing and comforting colour. The colour of Starbucks. White: clean and minimalistic. The colour of Apple. The visual appeal of colour is something that has always been used in branding and marketing. Colours, and their ability to elicit emotion from people, are […]
China rolled out its market reforms in 1978, and since then it’s been growing from strength to strength. We’re talking GDP growth averaging at almost 10% per year, which we take our hats off to, considering it’s the fastest sustained expansion by a major economy in history to date. For local SME businesses who want […]
People have been asking Facebook for a “Downvote” button since time immemorial… and Facebook has finally delivered. Now, if you’re scratching your head and wondering why you haven’t seen it, that’s because the feature isn’t available in Singapore yet. As of now, Facebook is only testing the feature in Australia, where consumers can Upvote or […]
For companies facing a labour crunch, the solution isn’t to keep hiring and replacing your workers who leave. You need to work on retaining your existing workers, and a huge part of that is engaging and managing your older employees effectively. Regardless of whether you’re a 2nd gen business owner who’s recently taken over the […]
When I toss out the term “virtual reality”, what do you think of? For most people, the answer will be video games. No doubt, VR has become synonymous with those games that you play on your PlayStation and Oculus Rift… but that’s not all that it’s good for. VR is actually an amazing tool which […]
Many businesses assume that as they grow to a certain size, they will have to deal with certain inefficiencies… but this isn’t true. Take it from us: there are countless ways to innovate, and keep your business operations lean. In this article, we’ll explore a few solutions ranging from investing in automation to enlisting the […]
Entrepreneurs sometimes fall into the trap of thinking that everything has been done before. In short: everything that is worth inventing has already been invented, and it isn’t possible to come up with a product that’s truly unique. So why even bother trying? Well, that’s not quite true. Here’s the thing: as time passes and […]
Have you heard? In partnering with the International Union for Conservation of Nature (IUCN), Lacoste recently revamped their iconic polo shirts. Image Source With the new limited-edition polos they’re launching, the brand is swapping out their signature crocodile logo in favour of a series of endangered species. Within 24 hours of Lacoste breaking the news, […]
