When Prof. Christopher Chen approached us in helping him to launch a fertility wellness centre as a subsidiary under Advanced Centre For Reproductive Medicine in Gleneagles, this golden opportunity was something that we couldn’t miss, not when the Pioneer of IVF Medicine seeks our support in helping local Singaporeans to conceive naturally.
It was something new and unheard of, and we knew we had to develop an effective Go-To-Market strategy, coupling it with focused marketing efforts to start educating the public, about what Fertility Wellness means.
Our suite of marketing efforts includes digital campaigns, PR, collaborative partnerships, being the first in Singapore to launch ConceptionMoon staycations and creating educational awareness through fertility-focused events like fertility yoga, etc.
We were honoured to be the appointed agency to help launch the first Fertility Wellness Centre in Singapore and have helped to established strong brand presence when it comes to Fertility Wellness, substantially educate many about what Fertility Wellness is all about, and helping many countless couples to pursue a journey towards natural conception. Find out more about BeNatural here: www.benatural.com.sg